Asahi - Geolocation AR Giveaway Scavenger Hunt

The brief received was to create a bespoke scavenger hunt for Asahi throughout the whole of the UK using Augmented Reality. The key focus of the campaign was to gain brand awareness through downloading the IOS & Android application, as well as to drive footfall to local amenities for prize giveaways.

With the use of a content framework system, the client has freedom to input prize data in geolocated areas that will enable repeat use of the application throughout the year. 

Collaboration with retail agencies, local stores & third parties to facilitate instant redeemable items was necessary provide real-time data to Asahi.