Goodwood - Festival of Speed

The Goodwood Festival of Speed (GFoS) is the pinnacle event in the UK’s automotive calendar. Celebrating speed, precision, and the latest innovations, attracting an international audience of motor enthusiasts every year. 

This year GFoS wanted to collaborate with world-leading bioinformatics company, EMOTIV, to produce a show-stopping display of technological prowess on a global stage. The concept, to harness brain-wave data to control model Scalextric cars in a spectacular attention-grabbing installation.

In partnership with Future Lab and Catapult, we created a unique Scalextric track, powered by brain wave data picked up by EMOTIV’S EEG headsets. 

The installation housed graphically animated screens below the track to attract visitors. Users would be given tasks to focus on whilst being configured to the headset, and use their minds to power their cars. The better focus, the quicker the car would go round.