Wimbledon's 2022 Virtual Hill

Imagined in 2021 due to the limits of the pandemic, Wasserman and Solarflare Studio partnered up to build a unique digital experience for clients Wimbledon and AMEX. Turning the iconic Henman Hill digital, visitors could watch, interact and win prizes within a bespoke built 3D environment. The success recreated a true buzz of the Wimbledon spirit, online.

Now returning for a second year, The Virtual Hill is a more explorable and gamified version of its predecessor. Creating a social metaverse for the 2022 Wimbledon Grand Slam. It allows spectators to deepen their relationship with the history of the sport through a fun and engaging experience outside of the physical space of Wimbledon, with more features, prizes, picnic spots and customisation.